Ad Specifications Overview
Our ad specifications acts as a guide to all existing advertising opportunities offered on our brand WHAT2NIGHT.CO.ZA.
We have designed our specification requirements to embrace the unparalleled creativity of the interactive medium while understanding that user experience must remain paramount. (To see some examples of ads we have run on WHAT2NIGHT.CO.ZA visit our
Ad Gallery)
We will continue to improve and update our specification requirements to ensure optimal user experience on WHAT2NIGHT.CO.ZA as well as provide an improved platform, with greater opportunities from which to realise your campaign's objectives.
Ad Specification Requirements
Please note when reviewing our ad specifications:
* All ad units must launch a new browser window when clicked on.
* All sound events must be user-initiated by a click only with a clearly recognizable on/off button.
* Frame rate must be no more than 18fps.
* Expanding adverts must be user-initiated by mouse over or click.
* Flash clickTag must be correctly coded.
(see: Flash Ad Requirements)
* All non-rich media creatives must be received 2 business days before campaign launch date.
* All rich media creatives must be received 5 business days before campaign launch date.
* Some non-standard opportunity creatives must be received 10 business days before campaign 
launch date.
* All ads are served via JavaScript tags, not iFrames.
* All rich media ads must have an alternate GIF/JPG versions of creative.
* DoubleClick DFP is used to serve all ad units on our sites.
* If any creative does not conform to our specifications, it will not be placed online and may result
in a delayed launch date.
Ad Specifications (Select an Ad Product Below)
Standard IAB Creative Units
Expandable Standard IAB Creative Units
In-Banner Video Ad Units
Non-Standard Opportunities
Advertiser Creative Approval Policy
Qui Media reserves the right to approve or reject all and/or any creative material on an ongoing and constant basis. Approval or rejection is based on guideline compliance, user response, and user reaction. In addition, Qui Media reserves the right to re-evaluate and/or remove any previously approved creative at any time and at its own discretion. 
