Flash Ad Requirements
Flash creatives are highly effective in online campaigns, allowing an advertiser to share a deeper story with their audience. However, there are essential requirements which have to be adhered to by the creative developer when developing flash ads.
Flash Versions: Flash MX 7 to Flash MX 8
Frame Rate: Must be no more than 18fps
Animation: 30 seconds MAX
** Backup GIF/JPGs must be submitted for all flash creatives.
Click Tracking
Flash creatives must meet the following click-through guidelines. This is so pop-up blockers are not triggered on flash ad click-throughs.
Adobe Resource Center for Tracking Adobe Flash Movies:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
The click-through URL must never be hard coded into the clickTag. The developer of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected "_blank" for a target so it opens in a new window.
This is an example of what the button action code should look like for the click-through:
on (release) {
getURL(_level0.clickTag,"_blank")
}
